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Stacey Waaka with the Lamb Cruiser.
Beef + Lamb New Zealand Inc and Pacific Toyota have pulled the covers off the season's most unique performance vehicle - The Lamb Cruiser.
The legendary Toyota Land Cruiser Prado has been reimagined as the ultimate support vehicle for the New Zealand roadie.
Driven by Beef + Lamb Ambassador and rugby super star Stacey Waaka, the Lamb Cruiser is heading on a tour of Bay of Plenty beaches, rugby clubs, and barbecues to put both the Prado's torque and New Zealand lamb's recovery credentials to the taste test.
"We wanted to create something that celebrated performance in a way Kiwis understand," says Chris Bussenschutt, CEO at Pacific Toyota.
"The Prado is built to go the distance. Beef and lamb help people do the same. It's a natural pairing."
"I love the Lamb Cruiser," says Waaka.
"I'm looking forward to taking it to the beach with my whanau, enjoying the sun with good times, and some good kai."
Beef + Lamb NZ Inc is the domestic marketing body responsible for brand reputation and promotion of beef and lamb within NZ.
It shares the same name with the levy-paying body that represents NZ sheep and beef farmers.
OPINION: Mike Chapman, former chief executive of levy-funded HortNZ, has thrown out a challenge to farmers and growers to put their levy-funded industry organisations under the same scrutiny as fertiliser, electricity, labour and freight.
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Since arriving on New Zealand’s shores in 1976, the Hilux has been seen of farms, building sites and back roads, becoming a familiar part of how rural and more recently, Kiwis work and live.
Beef + Lamb New Zealand is reminding farmers with lucerne stands to graze them hard over the next few weeks in preparation for a winter weed control programme.
Testing confirms H5 bird flu in a single northern giant petrel, found dead on a remote Cape Palliser beach in the Wairarapa, says Dr Mary van Andel, the Ministry for Primary Industries' (MPI) Chief Veterinary Officer.
"What's for dinner?" may sound like a simple question, but for many Kiwi parents, answering it has become a job in itself.
Fifty Eight years ago, on the 16th of August 1968, August Claas, the founder of the harvesting company and father of Helmut Claas, personally presented a Claas Senator combine harvester to Scottish farmer John Steven.
New Zealand consumers are paying more for beef mince than ever before, with the average retail price now sitting above $24 per kilogram, according to Rabobank.
State farmer Pamu has delivered its strongest operating result on record.
Four years since it was first detected in New Zealand, researchers and growers now know much more about management of maize pest fall armyworm (FAW).
