Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
In an email to farmers, the co-operative revealed that it pocketed $27 million from the deal with JV partner Wilmar International.
Fonterra’s involvement in PKE importation has been on the receiving end of protests by environment lobbyists like Greenpeace, who claim PKE is a by-product of the palm oil industry, which is the leading cause of rainforest destruction in Indonesia.
Fonterra’s PR machine has been quiet on the sale and so has Greenpeace, who would be hoping that this could be the start of the end of PKE trading in NZ.
Fonterra hasn’t completely folded though and will still sell PKE through its Farm Source stores.
