Print this page
Tuesday, 11 June 2019 07:54

First milk your oat

Written by 

A kiwi start-up’s attempt take on the dairy industry is ruffling a few feathers.

Otis Oat Milk, New Zealand’s first oat milk producer, plans to shake up how consumers source their milk by “disrupting a dairy-first generation of Kiwis to try a tasty plant based alternative that is homegrown and sustainable”.

The reaction on social media has been brutal and swift. One Facebook user said it should not be called milk but nut juice.

Another asked: “how do you milk an oat?”

One Twitter user had this to say: “Firstly, oats don’t lactate. That’s the privilege of mammals. This is oat extract, not oat milk.”

More like this

» The RNG Weather Report

Featured

 

Beefing up meat sector

Beef up, sheep down, is the simple message from Beef + Lamb NZ’s latest data on the state of the national sheep flock and beef herd.

Awards showcase the best of farming

Farmers and growers need to rattle their dags for this year’s Ballance Farm Environment Awards (BFEA), with entries closing on October 31.