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Friday, 22 September 2023 11:55

New look for Euro brands

Written by  Staff Reporters
Sky Agriculture fertiliser spreader. Sky Agriculture fertiliser spreader.

Well known European brands Sulky, Sky and Prolog have been brought together under a single brand called Sky Agriculture, ditching their blue, green and red colour schemes for a new graphite grey and titanium white corporate look.

All part of the Burel Group, the company is looking to build on record net sales of €85 million for the 2022-2023 financial year, suggesting that the single-brand strategy will enable it to adapt to the changing face of agricultural equipment distribution in Europe in a market that is becoming more concentrated.

The creation of Sky Agriculture is also intended to support the group’s export growth, that currently sees around 40% of production sold outside of France, with a short-term aim of pushing this to 50%.

Dairy News understands that the first Sky Agriculture branded machines are already leaving the group’s four production sites of Carvin, Fontenay and Chateaubourg in France, and Osasco in Italy, with the new look to be publicly showcased at the German Agritechnica Event in November.

Published in Machinery & Products

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