NZ tractor sales rise 7.5% in first half of 2025, TAMA reports
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
TAMA represents the interests of importers and manufacturers of tractors and machinery, keeping an eye on legislation and safety, and trying to ensure edicts originating Parliament are workable when they reach farms. It also strives to ensure that modern agricultural machinery, sourced from many countries, meets required NZ standards, and it provides members with historical data on sales by area and machine type.
Asked how Fieldays was panning out for TAMA members, Massicks commented, “I arrived at Fieldays with a little apprehension, but have found little negativity, and indeed there was some business being done,” despite the market for tractors to the end of June being down around 20%.
Massicks said, “while that’s disappointing, it comes off the back of 2014 which was a very big year for sales, and one could argue that 2015 is just coming back to a little normality.”
