Tech-Driven Farm Aims to Attract Next Generation of Farmers
Tech savvy Huntly farmer Rhys Darby believes technology could help solve one of the dairy industry's pressing problems - how to attract more young people into farming.
New figures show dairy farmers are not only holding on to their international workforce, but are also supporting those staff to step into higher-skilled roles on farm.
Federated Farmers immigration spokesperson Karl Dean says Immigration NZ's latest data highlights a healthy shift underway in the sector.
"For years, the bulk of visa approvals were for dairy farm worker positions - mainly farm assistant roles," Dean says.
"Over the past 12 months, that pattern has really changed. We're now seeing a growing number of visas approved for more skilled dairy roles, such as herd managers, which come with greater responsibility and experience.
"That points to farmers recruiting people at an entry level, investing in their training, and progressing them through the ranks.
"It's incredibly positive to see that happening in our sector."
Federated Farmers asked Immigration New Zealand late last year for detailed information on recent trends in dairy employment.
The largest influx of dairy workers came in 2023 after the border reopened, when employers were urgently rebuilding their workforces, with just over 2000 applications approved.
Numbers eased slightly in 2024, before climbing again to about 1400 approved applications in 2025 (as at 22 October).
This year, a much larger proportion of higher-skilled applications - around 40% - came from people already in New Zealand.
The remainder included about 200 people here for the first time, applying to work in a skilled role such as herd manager, suggesting some are gaining experience overseas before seeking a New Zealand role.
Dean says the numbers demonstrate two things: there's still a genuine need for international workers to plug labour gaps, and when employers do recruit from overseas, they treat it as a long-term investment.
"Given the market labour requirements that have to be met for entry into these roles, it's clear the demand is real," he says.
"But the most encouraging part is that once these workers arrive, they're being supported to progress.
"That's exactly what we want to see in a sustainable, resilient workforce."
He says immigration settings have finally reached a point where employers feel they can operate with more certainty, after several years of upheaval.
"Since Covid, there's been a lot of to and fro with work visa settings," Dean says.
"Changes in April 2024 threw a spanner in the works, but Federated Farmers worked hard with the Minister, who listened to our concerns.
"We feel cautiously confident that the immigration settings are now in a workable place."
Fewer Concerns
One strong indicator of this progress is the drop in member queries to Federated Farmers about immigration concerns.
"We are hearing far fewer issues from farmers now," Dean says.
"I'm taking that as a huge signal things are more workable than they've been at any time in the past five years."
Dean says Federated Farmers has worked closely with DairyNZ in advocating for better immigration settings.
"We came to the Government on the same page, asking for the same thing, and that's definitely made us more successful."
He also credits Immigration NZ for its willingness to listen and adjust.
"Immigration NZ has played a positive role in facilitating farm success stories," he says.
"Their collaboration with the sector has meant smoother processing, clearer expectations, and greater stability for both employers and workers."
The figures show most migrant dairy workers still come from the Philippines, and they continue to gravitate to the country's dairy strongholds.
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This year, a much larger proportion of higher-skilled applications - around 40% - came from people already in New Zealand. |
Canterbury takes the greatest share, followed by Waikato and then Southland.
While some people arrive in New Zealand initially on visitor visas before shifting to a work visa, the data shows almost a third of incoming farm assistants have not held any New Zealand visa in the previous six months.
That means these people are recruited directly from overseas, rather than already being in the country.
Another striking trend is how few dairy workers leave the sector once they arrive. Across three years of data, only about 75 people renewing their dairy visas moved into another industry.
Deans says this should give both farmers and the public confidence.
"These workers are coming here because they want to build a future in dairying," he says.
"Farmers, in turn, are giving them the training, support and opportunity to move up.
"It's a real win-win for rural communities and for the long-term capability of the sector."
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