Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
Take, for example, Beef+Lamb director Kate Acland, who was only elected on to the BLNZ board back in March 2021. She has now packed her bags for her first post-Covid overseas jolly – care of farmer levypayers.
Acland was joined by BLNZ chair Andrew Morrison, chief executive Sam McIvor and policy manager Dave Harrison on an all-expenses-paid trip to the EU and UK, described as “a whistle-stop tour meeting agricultural counterparts, farmers, government officials and politicians in the UK and the EU in support of further developing New Zealand’s relationships”.
Oh, and the trip also manages to squeeze in “celebrations” to mark the Meat Board Centenary, with events in London and Brussels. Nice for some!
