He points out that the couple - much like Hollywood movie director and Wairarapa-based 'farmer' James Cameron - just love to talk a bit game and tell farmers how to suck eggs.
However, in Cameron's case, it was recently discovered that the Hollywood mogul's big plans for replacing evil, carbon-belching livestock with vegetables has now made way for more lucrative dairy grazing.
Meanwhile, Ross - who has been farming for all of five minutes and made all his money marketing and selling over-hyped vodka and over-priced craft beer - is now being pimped out by a government-owned business, via an expensive public relations firm, as the exemplar of NZ farming.