fbpx
Print this page
Tuesday, 17 November 2015 09:47

Captain Oates?

Written by 

Your old mate wonders if the recent sudden and under-the-radar departure of Fonterra's top communications man Kerry Underhill may be linked to the board's recent re-think on the co-op's communications strategy.

It is as though Underhill has done a Captain Oates and gone out for a walk – leaving after only two years on the job and with no official word from the co-op; he no longer appears as a co-op management teams or on the website. This is a mystery and ironically another communications gaff by the giant dairy co-op that leaves a great many questions to be asked about Fonterra's old head-in-the-sand, 'nothing to see here' comms approach that has so far been an unmitigated disaster.

More like this

Featured

Gongs for best field days site

Among the regular exhibitors at last month’s South Island Agricultural Field Days, the one that arguably takes the most intensive preparation every time is the PGG Wrightson Seeds site.

Feed help supplements Canterbury farmers meet protein goals

Two high producing Canterbury dairy farmers are moving to blended stockfeed supplements fed in-shed for a number of reasons, not the least of which is to boost protein levels, which they can’t achieve through pasture under the region’s nitrogen limit of 190kg/ha.

National

Machinery & Products

Buhler name to go

Shareholders at a special meeting have approved a proposed deal that will see Buhler Industries, the publicly traded Versatile and…

Grabbing bales made quick and easy

Front end loader and implement specialist Quicke has introduced the new Unigrip L+ and XL+ next-generation bale grabs, designed for…