fbpx
Print this page
Tuesday, 17 November 2015 09:47

Captain Oates?

Written by 

Your old mate wonders if the recent sudden and under-the-radar departure of Fonterra's top communications man Kerry Underhill may be linked to the board's recent re-think on the co-op's communications strategy.

It is as though Underhill has done a Captain Oates and gone out for a walk – leaving after only two years on the job and with no official word from the co-op; he no longer appears as a co-op management teams or on the website. This is a mystery and ironically another communications gaff by the giant dairy co-op that leaves a great many questions to be asked about Fonterra's old head-in-the-sand, 'nothing to see here' comms approach that has so far been an unmitigated disaster.

More like this

A Year of Delivery for Fonterra

Fonterra’s 2026 financial year was a year of delivery, with record volumes of milk collected, processed and shipped by the co-op.

Featured

A Year of Delivery for Fonterra

Fonterra’s 2026 financial year was a year of delivery, with record volumes of milk collected, processed and shipped by the co-op.

Editorial: Common Sense Prevails

OPINION: The Government's decision to reinstate agriculture and horticultural science as a standalone subject from Year 11 is the right one.

Miriam Lauridsen on Farm Health and Safety Culture

When dairy manager Miriam Lauridsen learned the farm, she was joining held weekly health and safety meetings, she initially thought that was “a bit over the top”. Experiencing that culture changed her mind.

National

Machinery & Products

Claas Balers Turn 30

Claas built its first variable chamber round baler - the Variant 100 - in 1996, so 2026 marks 30 years…