B+L agrees on remit actions
THE BOARD of Beef + Lamb New Zealand has supported in principle the farmer remits put to its annual meeting in Feilding last month.
The two will star in upcoming television advertising, following in the footsteps of Sarah Ulmer and the Evers Swindell sisters.
Speculation about whether Carrington is joining the Iron Maidens has been rife since her Olympic success and BLNZ CEO, Rod Slater, says she is a perfect fit for the brand.
"For us this is a commercial decision, we've been looking long and hard at our marketing initiatives," says Slater.
"To be honest, it wasn't until we saw the hype being created around Lisa and Sarah since they've been home that we decided they were absolutely the way we had to go.
"In the end, it was a no-brainer. These girls have it all and New Zealanders have really taken them into their hearts."
BLNZ says there another announcement to come, they've filled the 'BEEF' t-shirt and the 'LAMB' t-shirt but the '+' which was always worn by Sarah Ulmer is yet to be confirmed.
"We've got someone in mind, a young woman who is achieving incredible results, but we're still putting it all together," says Slater.
BLNZ also continues to support Sarah Ulmer, and the Evers Swindell sisters whose married names are Georgina Earl and Caroline Meyer.
