Red meat exports slump, thanks to China
Weaker pricing and demand from China continue to impact New Zealand red meat export earnings.
ALLIANCE GROUP IS strengthening its presence in Iraq as it looks to drive export growth in the country.
The company has been exporting for a full year directly to hotels, restaurants, and catering companies in Iraq after previously shipping product through Jordan. Export of fully branded Pure South lamb to the Middle Eastern country have increased by about 35% in the past year.
Currently, most of the ovine product sold in Iraq is domestic fresh, mainly due to a lack of reliable electricity for refrigeration.
Alliance Group is now predicting consumers will increasingly turn to frozen lamb as the investment in new infrastructure gathers pace. The cooperative also believes there is potential for more growth in the market as consumers become more sophisticated and it targets higher-end supermarkets.
The company is focusing on Iraq's major business cities including Baghdad, Basra, Mosul, Erbil and Sulaymania, as well as the holy cities of Karbala, Najaf and Samara. It is also targeting the country's semi-autonomous northern territory Kurdistan, which boasts better marketing structures and higher disposable incomes.
Murray Brown, general manager of marketing at Alliance Group, said the cooperative's in-market partner, Qibbla Halal, has two factories in Baghdad and Erbiland and processes a range of meat cuts sourced from Alliance Group supplier farms in New Zealand.
"Iraq is a very wealthy country with vast national resources. With increases in tourism, especially religious tourism, red meat is the common product for these sectors. Iraq is a promising market and we are establishing ourselves as the leader in the country's red meat sector."
He added: "As Iraq is still missing marketing structures such as supermarket chains or large commercial malls, we are also looking to enter the market in Kurdistan."
"We see Iraq as a land of opportunity and the outlook is extremely promising given how central and important meat is across all the different ethnic and religious groups in the country."
China’s Ambassador Wang Xiaolong says bilateral economic and trade cooperation between China and New Zealand has made significant and rapid progress.
South Waikato farm manager Ben Purua’s amazing transformation from gang life to milking cows was rewarded with the Ahuwhenua Young Maori Farmer award last night.
Bankers have been making record profits in the last few years, but those aren’t the only records they’ve been breaking, says Federated Farmers vice president Richard McIntyre.
The 2023-24 season has been a roller coaster ride for Waikato dairy farmers, according to Federated Farmers dairy section chair, Mathew Zonderop.
Ministry for Primary Industries (MPI) director general Ray Smith says job cuts announced this morning will not impact the way the Ministry is organised or merge business units.
Scales Corporation is acquiring a number of orchard assets from Bostock Group.