Potatoes New Zealand Celebrates Milestone Amid Grower Pressures

Kate Truffitt, chief executive of Potatoes New Zealand says the anniversary comes at a time when growers are under real pressure.

“Input costs remain high, markets are tight, and uncertainty continues to weigh heavily across the sector,” Trufitt says.

“While it’s important to acknowledge how far we’ve come as an organisation, our focus is firmly on supporting growers through the challenges they are facing right now – with practical tools, strong advocacy, and science-based solutions that help build resilience for the future,” she says.

The organisation was established in 2012 as a collective effort to represent growers.

Potatoes New Zealand says it has subsequently grown into a national voice championing potatoes in all forms and practical advocacy for the industry as a whole.

It has led research programmes to improve crop performance, invested in science to protect against pests and disease, and worked closely with government and partners to support the long-term viability of potato production in New Zealand.

Today, the organisation continues to evolve, with work spanning biosecurity readiness, environmental stewardship, innovation in sustainable farming systems, data-driven insights, and targeted support for domestic and export markets.

As Potatoes New Zealand marks its 14^th year, it says it acknowledges the generations of growers, industry partners, researchers, and supporters who have shaped the sector through both good seasons and bad.

“Their resilience and commitment continue to underpin the strength of the industry today,” Potatoes New Zealand says.