OPINION: The news that most banks are pulling back or taking a more cautious approach to lending to the rural sector should come as no surprise.
The theme is ‘Growing our capability in agriculture’, and Xero says it aligns itself with Fieldays to grow and influence New Zealand’s position as a global leader in agriculture, with innovation and education as the keys.
Fieldays chief executive Jon Calder says he applauds Xero’s support.
“New Zealand’s continued success as a leading agribusiness nation globally rests on our ability to collaborate and grow our capability.
“Xero… embodies and exemplifies these traits [with] beautifully designed software built on a platform that encourages collaboration and integration, allowing capability to expand and grow.
“Xero’s story is one of true Kiwi spirit, determination and that No.8 wire mentality that ensures we never give up and continually seek new ways to innovate and drive efficiency.”
Xero rural lead Ben Richmond says the company is excited and proud to be a Fieldays partner. “This year’s theme… aligns with our goal of working with New Zealand businesses and farmers and their accounting partners to lift the rural sector’s accounting capability.”
Richmond says Xero will show Fieldays visitors how its online accounting can help lift capability for better business decision-making.