fbpx
Print this page
Tuesday, 04 June 2013 12:27

Synlait’s China strategy wins award

Written by 

A focus on relationships with some of China's leading dairy brands is earning accolades for Canterbury's Synlait Milk Ltd (Synlait).

At the HSBC NZCTA China Business Awards 2013 in Auckland, Synlait Milk won the NZCTA (New Zealand China Trade Association) Supreme Award and the DLA Phillips Fox Award for successful investment with China, inward or outward.

Synlait chief executive officer John Penno says the awards are recognition for the achievements made by all those who have contributed to the development and growth of Synlait, staff, suppliers, shareholders and customers.

"Synlait's focus on excellence in all aspects of its operations and a determination to build partnerships with our customers in China and the rest of the world are key elements in our strategy to be one of the world's most trusted and innovative suppliers of milk nutritional products."

China has been an important market opportunity for Synlait. A third of sales are now directed to China to meet the growing demand for high value infant and adult nutritional products.

Synlait's relationships with China's was strengthened by the arrival in 2010 of Shanghai's Bright Dairy and Food Co Ltd as a cornerstone shareholder.

The first premium infant formula produced by Synlait Milk was for Bright Dairy and since then Synlait's reputation as a trusted supplier of high quality nutritional products has resulted in further contracts to supply infant formula to a number dairy companies operating in China.

Synlait chief executive officer John Penno says he is delighted to win this prestigious award.

More like this

Irish, NZ connection showcased

The Irish Minister of State for Rural Communities says his country and New Zealand face very similar challenges on a range of issues related to agriculture, including climate change, biodiversity and rural depopulation.

House in order?

OPINION: Your old mate reckons a wake-up call is overdue for the platoons of non-productive (and now unemployed) bureaucrats, researchers and various other bludgers whingeing about the current government putting out the bonfire of taxpayer money that burned so brightly in recent years.

Featured

East Coast Expo delivers two action-packed days of events

The recent East Coast Farming Expo, held over two days at Wairoa, offered an insight into the current state of agriculture on the east of the North Island, at a time when the locals are remembering the second anniversary of Cyclone Gabrielle.

Sensors may aid early detection

A Research programme supported by Beef+Lamb NZ is investigating the potential of ‘accelerometer’ sensors for early detection of conditions such as facial eczema (FE) in sheep.

National

Machinery & Products

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards,…

A true Kiwi ingenuity

The King Cobra raingun continues to have a huge following in the New Zealand market and is also exported to…

Data crucial to managing water

Watermetrics was formed as a water data collector and currently supplies and services modern technology such as flow meters, soil…