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Fonterra Greater China president, Christina Zhu.
Fonterra's business in China has blossomed in recent years.
Fonterra Greater China president Christina Zhu says for a long time the co-op was just an exporter with a small team based over there.
“It was just an agency model for NZ exports,” she says.
Today, Fonterra has about 1700 employees in China; 1100 people work in the 13 dairy farms.
About 500 staff form a core group looking after the co-op’s ingredients, food service and consumer businesses, working primarily in sales, marketing and distribution and supply.
Zhu joined Fonterra China seven years ago as vice-president of the ingredients business; she recalls working with around 20 staff.
“We didn’t have a marketing function, there was no supply chain or technical function either; we had a handful of junior sales staff.”
Today, Anchor UHT milk is sold in 13,000 stores nationwide. The Anchor brand fetches a higher price than most other brands and its growth is in double digits.
One of the country's leading experts on China has praised the NZ Government for its handling of the recent incident with China over that country's cyber attack on two of our parliamentary institutions in 2021.
Hopes of NZ sheepmeat prices picking up anytime soon in the country's key export market of China looks highly unlikely.
Fonterra is teaming up with wealth app provider Sharesies to make it easier for its farmer shareholders to trade co-op shares among themselves.
Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.
Japanese consumers pay a premium for food that contains ingredients that support health.
A vet is calling for all animals to be vaccinated against a new strain of leptospirosis (lepto) discovered on New Zealand dairy farms in recent years.
Two major red meat sector projects are getting up to a combined $1.7 million in funding from the New Zealand Meat Board (NZMB).
Angus Barr and Tara Dwyer of The Wandle, Lone Star Farms in Strath Taieri have been named the Regional Supreme Winners at the Otago Ballance Farm Environment Awards in Dunedin.
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Dairy
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