fbpx
Print this page
Wednesday, 21 July 2021 07:55

Cheese name change

Written by  Staff Reporters
Coon cheese has a new name: Cheer. Coon cheese has a new name: Cheer.

It's out with Coon branded cheese and in with Cheer.

The rollout of the rebranded Coon cheese started in Australian supermarket shelves this month.

The near-century old Australian-made dairy product was renamed Cheer Cheese after the brand’s owners acknowledged the racial overtones of the original label.

Coon cheese was named after founder Edward William Coon, the US man who developed and patented a unique cheese maturing process. However the word coon had also emerged as a racial slur in America in the 18th century.

The brand’s owners, Canadian-based dairy giant Saputo, signalled last year that a rebrand was on the cards.

More like this

Sacre bleu!

OPINION: This old mutt hears some of the world's favourite cheese could soon disappear off shop shelves unless science can find a way to save the mould that makes them.

'Zero protection for local cheesemakers'

Local cheesemakers are facing competition from subsidised frozen EU imports flooding the NZ market, tariff-free, says Whitestone Cheese managing director Stephen Berry.

Featured

India-New Zealand free trade agreement (FTA) dairy outcomes

OPINION: As negotiations advance on the India-New Zealand FTA, it’s important to remember the joint commitment made by Indian Prime Minister Narendra Modi and New Zealand Prime Minister Christopher Luxon at the beginning of this process in March: for a balanced, ambitious, comprehensive, and mutually beneficial agreement.

National

Machinery & Products

New pick-up for Reiter R10 merger

Building on experience gained during 10 years of making mergers/ windrowers, Austrian company Reiter has announced the secondgeneration pick-up on…