Record profit for Victorian farmers
Dairy farmers in the Australian state of Victoria had a record profitable 2022-23 season, thanks to high milk prices and carefully managed high costs.
Originally a small Facebook initiative, the concept has taken on a life of its own with dairy farmers of all ages jumping on the Legendairy facebook page to upload their selfies. The selfies can be viewed in the Legendairy Selfie Album.
Jersey, Holstein, young or old, Australia's Legendairy cows are lapping up the opportunity to present themselves for the photos with many taking centre stage.
"It's good to see the farmers having a bit of fun while giving us an insight into their daily lives," explained Isabel MacNeill, group manager industry promotions and product innovation at Dairy Australia.
One farmer who was quick to jump online and upload her selfie was Stephanie Tarlinton, a dairy farmer from Western Australia. Understanding the benefits of social media as a tool for running a farm business, Stephanie said: "Social media is a great way to connect with people not just in Australia but all over the world. Being part of that sharing, communicating and connecting with both our consumers and other farmers is so important for us."
"As a farmer you can often feel quite isolated on your farm but social media gives us an outlet to connect with our consumers to inform them of what we do every day on the farm," she says.
