Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
Fonterra will invest a further $30m to expand its Dry Distribution Centre at its Whareroa site in Taranaki.
This follows a $23m upgrade of the Whareroa coolstores last year, bringing the total capital investment in the logistics infrastructure on site to more than $50 million since 2011.
Fonterra director of logistics, Mark Leslie, says the project is part of Fonterra's overall drive to simplify their supply chain and reduce the associated costs.
"These investments are part of a strategy to deliver more products, more directly to ports for export.
"Our capacity to process milk continues to increase, which means that our storage capacity must grow to meet this. Where possible we want to store product at the point of manufacture to reduce costs," says Leslie.
Fonterra has steadily increased onsite storage capacity building four distribution centres since 2008 at Crawford Street in the Waikato, Mosgiel near Dunedin, Kauri in Whangarei and Darfield in Canterbury.
"This investment at our Whareroa facility will improve our logistics network's storage capacity and address existing capacity constraints in the region.
"This means we are able to reduce the number of freight movements from where a product is manufactured through to delivery to the customer which reduces our carbon footprint and ultimately saves on transport costs," says Leslie.
Construction is expected to be complete by August 2014.
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