Risky business
OPINION: In the same way that even a stopped clock is right twice a day, economists sometimes get it right.
After rolling out a patty made of vegetables in hundreds of its stores across the US in early 2022, the world's most profitable burger chain has pulled the pin on the fake burger.
The McPlant - a pea, rice, and potato mixture that mimicked the flavour and texture of beef - was hailed in marketing as a saviour to the impending climate disaster.
However, the only disaster was financial and in early August - a mere six months after its launch - McDonald's stopped producing the 'animal-free' burger, which used a fake beef patty from Beyond Meat.
Apparently, it was rolled out in roughly 600 stores in February to gauge customer demand, but McDonald's American customers voted with their feet.
