The advertisement beckons all-comers for “these exciting fast-paced roles”. Not surprisingly, the job description doesn’t stipulate that wannabes need know anything about farming. But, desperate to lure people to the capital, MPI says, “Wellington’s windy reputation ensures the air is always fresh and the aroma of great coffee is not far away”. No mention of the ‘aroma’ of bovine fecal matter in the HR department of MPI.