KiwiBrothersTM make their China debut
Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.
Prime Minister John Key has officially opened Zespri’s new sales and marketing hub in Singapore, which has been set up to manage the kiwifruit industry’s growth.
Zespri chair Peter McBride says it was an honour to have the Prime Minister open the new office.
“Volumes of Zespri SunGold Kiwifruit are set to grow strongly in the next few years and Zespri is investing in its market capability to deliver this growth for New Zealand growers,” he says.
“Our head office is in Tauranga in the region where 80% of New Zealand’s kiwifruit is grown and this Singapore hub is the market-side base for our global sales and marketing leadership team.
“The Singapore office is not just Zespri’s global sales and marketing office, it’s part of our focus on the Southeast Asia region as well,” says McBride.
The Southeast Asian region is an important growth market for Zespri, with forecast sales of around $78 million this season and sales volumes expected to almost double over the next five years. McBride says the hub will also offer corporate support services to nearby Asian markets including Japan and China –Zespri’s largest two country markets.
The Prime Minister joined a delegation of Maori kiwifruit growers on a marketing visit to Asia for a traditional Maori blessing of the new office and its whakairo/carving.
Kaumatua Pouroto Ngaropo blessed the office and the carving Te Tipuranga by Tauranga-based carver James Tapiata, which symbolises the connection to Zespri’s roots in the Bay of Plenty region in New Zealand.
More bull breeders are using genetic tools according to the latest research.
Females are dominating the veterinary profession worldwide and many farmers are welcoming this change in the composition of the profession, says Britain's Chief Veterinary Officer (CVO) Professor Christine Middlemiss.
A five-year randomised survey of herbicide resistance on New Zealand arable farms has found widespread high levels of resistance - with 71% of farms affected in the worst-hit region - South Canterbury.
OPINION: The recent Federated Farmers / Rabobank 2024 Farming Salaries Report revealed strong growth in farm salaries over the past two years.
The low unemployment environment is one of the key factors driving on-farm salaries higher over the past 24 months, says Rabobank general manager for country banking Bruce Weir.
Fonterra has appointed a new chief financial officer, seven months after its last CFO’s shock resignation.