Red meat sector reaffirms commitment to China
The next phase of the Taste Pure Nature campaign has been launched in Shanghai, China.
The largest processing company, Silver Fern Farms (SFF), owned by 6200 farmer shareholders, has been offered the lifeline of a $261 million injection by Shanghai Maling, a Chinese company.
Shareholders will vote on the proposal today.
Chairman Rob Hewett thanked the shareholders for their strong interest in the company.
SFF chief executive Dean Hamilton told shareholders that the proposal gives the company a unique position in China.
"It will help us truly unleash our pasture to plate strategy," he says.
Voting results are expected around midday.
