Sam Neill joins Campaign for Wool

Neill, a fourth-generation New Zealander, is one of the country’s most well-known actors, having starred in over 150 films, documentaries, and television shows.

Behind the scenes, he is an enthusiastic wool advocate, sharing his Central Otago farm with sheep, cattle, pigs, ducks, chickens, and grapevines.

He says he has long felt connected to strong wool and its benefits.

“I spent a lot of time working in woolsheds as a young fellow and they were some of the best days of my life,” says Neill. “There are very few experiences you can have that are more New Zealand by nature.”

“Today, I am a sheep owner and my Suffolk sheep produce strong wool. Every time we shear I am remined about what a great product that is – durable, warm, sustainable, and biodegradable, but somehow undervalued. And it comes from happy sheep. There is nothing like it.”

In his role with Campaign for Wool NZ, Neill will assist in creating visual content that drives home the message that New Zealand-grown strong wool is natural, comfortable, moisture-wicking, and eco-friendly.

Campaign for Wool NZ’s general manager Kara Biggs says the alliance is “perfect” and the charity is excited to work with the star.

“Speaking with Sam, his passion and vision for New Zealand strong wool couldn’t be more clear,” Biggs says.

“Sam understands wool, he’s already a huge advocate for wool, and he’s genuine in his quest to share its myriad beneficial qualities with his audience,” she says. “We are so grateful to Sam for making time for Campaign for Wool and helping us share the message that New Zealand strong wool is magic.”

Neill joins three other Ambassadors – fashion and textile designer Liz Mitchell, architect Stephen McDougall and commercial interiors specialist Robert Macfarlane.

The ambassadorship begins immediately.

“I am very happy to be associated with, and a grower of, one of the world’s best products,” Neill concludes.