Wool campaign making strides
A group set up to boost education and promotion of wool says it has made positive strides during the first year of its three-year strategy.
Lamb wool has been the ‘rock star’ this season, with values about $1 above last year, according to Wool Services International’s Malcolm Ching.
Lamb wool averaged about $6.45 clean, he says. The demand was mainly driven by strong interest from China for inclusion in clothing and upholstery products, says Ching. They weren’t so interested last year but it is back in fashion this year.
Otherwise, the season is winding up and everything else just “pottered along”.
Meanwhile New Zealand Merino Company (NZM) has secured a new NZ$8 million fibre supply contract with United States sock and apparel manufacturer SmartWool. The one-year deal means 600 tonnes of New Zealand fine and medium micron wool will be shipped to the US for use in production of SmartWool’s performance and lifestyle socks and clothing.
NZM chief executive John Brakenridge says the deal with SmartWool continued an 18-year partnership worth NZ$150 million to NZM’s growers.
“The SmartWool contract is testament that a new way of doing business can work in our commodity-based primary sector,” he says. “When we first introduced the idea it was hugely disruptive, so it’s satisfying to see that the model has longevity. This new contract reinforces that.”
SmartWool president Mark Satkiewicz says the company’s focus on new product innovation had required more complex fibre micron and volume analysis in advance of the contract.
“We’re excited about this innovation and opening new supply opportunities for New Zealand growers. We value our loyal grower partners in New Zealand who understand and produce what we need here in the market.”
In addition, SmartWool’s customers were increasingly interested in the company’s “brand story” – particularly ZQ accredited fibre from NZM growers.
“Consumers, especially younger ones, are taking a much stronger interest in the origin and integrity of products. New Zealand farming has one of the strongest brand stories available.”
South Waikato farm manager Ben Purua’s amazing transformation from gang life to milking cows was rewarded with the Ahuwhenua Young Maori Farmer award last night.
Bankers have been making record profits in the last few years, but those aren’t the only records they’ve been breaking, says Federated Farmers vice president Richard McIntyre.
The 2023-24 season has been a roller coaster ride for Waikato dairy farmers, according to Federated Farmers dairy section chair, Mathew Zonderop.
Ministry for Primary Industries (MPI) director general Ray Smith says job cuts announced this morning will not impact the way the Ministry is organised or merge business units.
Scales Corporation is acquiring a number of orchard assets from Bostock Group.
Family and solidarity shone through at the 75 years of Ferdon sale in Otorohanga last month.