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Wools of New Zealand chief executive John McWhirter.
Wools of New Zealand is joining calls for New Zealand to urgently ratify a Free Trade Agreement with India.
The company has signed an open letter from BusinessNZ to parliamentarians.
John McWhirter, chief executive of Wools of New Zealand, says a deal would open up significant opportunities for the country's wool sector.
"India is home to some of the world’s leading premium handmade carpet and rug manufacturers so this FTA will provide a major boost to farmers and New Zealand’s wool industry," McWhirter says.
“Wools of New Zealand is already working closely with these producers to sell finished wool products into the New Zealand market. We are also partnering with Indian manufacturers supplying finished wool products to major European brand retailers."
McWhirter says an FTA with India would strengthen those relationships and improve the company's ability to do business within that market.
“Lower barriers and greater certainty will help make wool products more cost-effective and competitive, particularly as we work to displace plastic-based alternatives.
“Premium Indian mills are increasingly seeking high-quality, certified New Zealand wool sourced directly from farmers.
“An FTA will pave the way for India to play a greater role as a key manufacturing and value-adding partner for New Zealand wool.
“It will help lift grower returns, boost international demand for natural fibres and help position wool as a credible, sustainable alternative to synthetic products.”
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