Lockwood Smith: Red Meat Needs More Product Research
With the red meat sector going through a boom time with high prices, the time is right for the industry to step up its investment into developing new food products.
"But I want them to hang on to is the fact that all the indicators are that we will return to a positive position," he says.
Smith says recovery for the red meat sector will take about two years, but the worst is over and prices are starting to come back. But he believes when they do come back, they will not be at the same high level as they were.
He says there are many positive things going on for the red meat sector. He notes NZ protein is still sought after by the growing middle classes in our markets and believes that because of our farming systems, climate change will have less impact on our farmers than our competitors.
"Our production system is highly efficient it doesn't rely on a whole lot of imported feed or other grown feed, and I think that will give us an advantage over the countries that we compete with," he says.
