The Z-Files: Zeroing in on Zoomers
Generation Z are less inclined to drink wine than other generational cohorts, with beer and ready-to-drink beverages grabbing more of the market share.
Now the 22-year-old is blazing a trail for women in orchards. Wilson is enrolled in EIT's Free Horticulture Managed Apprenticeship Programme (Level 3 - 4) and has been working at the Mr Apple Brookfields Orchard, near Hastings, since January.
She is currently studying for a NZ Certificate in Primary Industry Operational Skills [Level 3, which she started in May. Wilson will go on to study for her NZ Certificate in Horticulture (Fruit Production) [Level 3] and then Level 4 after that.
The programme, which runs for three years, requires students to attend lectures for twenty days each year with the rest of their learning taking place in-work.
Wilson says she is enjoying the EIT Programme, which fits in well with her work in the orchard, and is pleased that young women like her are entering the industry.
"When I came into this industry people look at me sideways when I said I was in the orchard industry because there's not many females involved," she says. "However, when I started the EIT programme, I was surprised how many females are studying horticulture and I would certainly encourage young women to follow me into the industry."
Wilson has already started doing this and recently addressed Napier Girls' High School students at their Careers Day.
After leaving Havelock North High School at 16, she tried her hand at hairdressing for just over four years, but soon realised she wanted more out of her job.
"I think I wanted a little bit more variety and to learn more. I wanted to be outdoors, but I also wanted to learn about orchards," Wilson explains. "It was a scary decision, but I wouldn't change it now to go back to working indoors ever."
While Wilson does not come from an orcharding background, she grew up around Te Mata Mushrooms in Havelock North, where her grandfather was one of the owners.
She is excited to be working in the apple industry which she believes has a bright future.
"I definitely think it's changing for the better."
Wilson says she really enjoys the variety.
"At the moment I enjoy pruning and there's a lot to it, but during harvest I learnt how to drive tractors. Basically, every day is different, so I pinpoint one activity."
EIT's Assistant Head of School, Primary Industries, Paul Keats, says the Horticulture Managed Apprentice Programme is proving to be a success.
"EIT is working with the industry to nurture talent and help young people learn on the job and gain a useful qualification."
