Wednesday, 13 November 2024 13:55

Chinese strategy

Written by Milking It

font size decrease font size increase font size

OPINION: Fonterra may have sold its dairy farms in China but the appetite for collaboration with the country remains strong.

Last week Fonterra chief executive Miles Hurrell was at the 2024 China International Import Expo in Shanghai, his second trip the annual trade show.

He says CIIE provides a platform for Fonterra to further collaborate with its partners in China.

Fonterra continues to invest in innovation in China's dairy sector - it has six Fonterra application centres in China, focusing on developing new applications for dairy products and helping customers adapt to market trends.

Hurrell reiterates Fonterra's commitment to partnering with local players to grow with China's dairy industry. After all, the Chinese dairy market is worth $6 billion to NZ.

Featured

NZ Cheese Awards 2026: Whitestone Cheese Takes Top Honour with Monte Cristo

New Zealand's diverse cheesemaking talent shone brightly last night as the New Zealand Specialist Cheesemakers Association (NZSCA) crowned the champions of the 2026 New Zealand Cheese Awards.

Purchased Maize Identified as Likely Source of Velvetleaf Incursion

Tracing has indicated that the source of the first velvetleaf find of the 2025-26 crop season, in Auckland, was likely maize purchased in the Waikato region.

Election 2026: Freshwater Protection at Centre of Fish & Game Manifesto

Fish & Game New Zealand has announced its election priorities in its Manifesto 2026.

FAR Urges Maize Growers to Check Crop Maturity Early for Optimal Silage Quality

With the forage maize harvest started in Northland and the Waikato, the Foundation for Arable Research (FAR) is telling growers of later crops, or those further south, to start checking their maize crop maturity about three weeks prior to when they think they will start silage harvesting.

IrrigationNZ warns RMA reform may miss water needs

Irrigation NZ is warning that the government's Resource Management Act (RMA) reform risks falling short of its objectives unless water use for food production and water storage infrastructure are clearly recognised in the goals at the top of the new system.

Zespri Expands RubyRed™ Kiwifruit to 16 Markets as Volumes Surge

More than five million trays, or 18,000 tonnes, of Zespri’s RubyRed Kiwifruit will soon be available for consumers across 16 markets this season.

National

Safer Farms Appoints First Regional Champions to Promote Farm Without Harm

Safer Farms has welcomed its first three regional champions that will be taking the Farm Without Harm message directly into…

Trev Integrates with LIC MINDA

Farm software outfit Trev has released new integrations with LIC, giving farmers a more connected view of animal performance across…

Taranaki Farmers Showcase Family Succession and Sustainable Dairy Practices

Crafting a successful family succession plan is a notoriously hard act to pull off.

Middle East Conflict Could Push Fertiliser Prices Higher for NZ Farmers

Farmers need not worry about fertiliser supply this autumn but the prices they pay will depend on how the Middle…

Imported Butter Hits NZ Shelves as Consumers Seek Cheaper Options

American butter undercutting New Zealand's own product on New Zealand supermarket shelves appears to be a case of markets working…

Machinery & Products

AGCO Power Core80 Engine Wins Diesel Engine of the Year

AGCO Power, part of the AGCO corporation, has won Diesel Engine of the Year with its Core80 Engine.

How Bale Wrapping Transformed Forage Storage

Machinery and Products editor Mark Daniel takes a look at the history of bale wrapping.

Krone Group Earnings Drop Despite Stable Farm Machinery Sales

While turnover was back slightly at €2.3 billion in 2024/2025 (previous year €2.4 billion), the German Krone Group saw earnings fall…

Bobcat Diversifies with Launch of Safety Footwear Line

As the agricultural machinery market shows signs of recovery after a difficult two years, manufacturers are continually looking at new…

Carrfields Appointed Krone and Kubota Dealer for Lower South Island

Ashburton-based Carrfields has announced that, from the New Year, it is officially authorised to sell Krone Forager Harvesters and Kubota…

Chinese strategy

More like this

Fonterra Begins CEO Search Following Miles Hurrell Resignation

Fonterra Signals Major Farmer Payout After Mainland Sale

Fonterra Suppliers Confident in Mainland Dairy Future

Another Windfall for Fonterra Farmers, Unit Holders

Fonterra Milk Price Raised to $9.50/kgMS

Popular Reads

Hawke’s Bay Apple Grower Taylor Corporation Reports Standout 2026 Season Boosting Industry Optimism

Share Farmers, Managers Honoured in Wairarapa