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Fonterra tanker in new colours.
Some Fonterra milk tankers will soon be showing off a new livery.
Thirty-eight tankers and truck units are getting a new Milk for Schools look as the scheme heads for its fourth anniversary in May. Basketballs, books and backpacks are among items appearing in the new branding.
“Our tanker team daily transports milk to our Waitoa UHT site to be packed and sent to 70% of primary schools,” says Fonterra’s general manager community programmes Chris Ward. [The scheme] provides dairy nutrition to 140,000 kids every school day, yet many Kiwis don’t know that it’s social giving... by the co-op’s farmers.”
Fonterra’s general manager of national transport and logistics Barry McColl says Fonterra’s tankers are among the most recognisable vehicles on NZ roads, so they have an important role.
“Fonterra’s tankers drive 95 million kilometres a year.... What’s on them reflects what we stand for as a cooperative and what’s important to our farmers.
“Milk for Schools represents our commitment to the health and wellbeing of the next generation, while the new branding helps our tanker team understand the critical part they play in the process.”
The Te Awamutu tanker drivers will be the first to take the rebranded tankers out.
Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.
OPINION: Farmer shareholders of two of New Zealand's largest co-operatives have an important decision to make this month and what they decide could change the landscape of the dairy and meat sectors in New Zealand.
OPINION: As CEO of the Dairy Board in the 1980s I was fortunate to work with a team of experienced and capable executives who made most of the brand investments that created the international consumer business Fonterra inherited. Soprole in Chile was the largest, but there were more than 20 countries where consumer marketing companies were established and Anchor and other brands were successfully launched.
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Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.
The ACT Party says media reports that global dairy giant Nestle has withdrawn from the Dairy Methane Action Alliance shows why New Zealand needs to rethink its approach to climate.
