Don’t take Asian market for granted

 In a recently released report ‘Magnetic milk – the lure of dairy investment down under’, Rabobank says a specific focus for overseas investors in New Zealand dairy has been on securing access to liquid milk and ingredients for infant formula. 

In 2014 there was a flurry of inbound investment activity by Asian dairy companies, mostly from China, into the New Zealand and Australian dairy sectors. However Rabobank warns that ongoing growth in import requirements by Chinese and other Asian dairy companies shouldn’t be taken for granted. 

The report co-author, Rabobank’s director of dairy research, New Zealand and Asia, Hayley Moynihan, says a quest to secure access to a high-quality, safe milk pool is driving international investment in dairy down under. 

“Between 2014 and 2020 we expect China and South East Asia combined to account for almost one third of the increase in global dairy imports,” Moynihan says. 

“For the New Zealand and Australian dairy sectors – collectively known as Oceania – preferential market access, reputation for quality and geographical proximity are the magnetic forces supporting the investment flows into this region, and they will continue to do so.” 

With demand growth in Asia expected to outstrip local supply growth capabilities, and hence drive global trade over the medium-term, many New Zealand and Australian dairy exporters are positioning themselves towards Asia, the Rabobank report says. 

“Many company strategies are heavily focused on capitalising on the growing opportunity presented by dairy demand in Asia.

“For Oceania processors, the strategic desire is often about building links to extensive distribution networks and local knowledge to tap into key growth export markets. Strategic partnerships can help smooth market access and thwart the impost of regulatory trade barriers.” 

However, for all dairy exporters looking to engineer export strategies towards dairy markets in China, a level of caution is now required particularly over nutritional powders and liquid milk markets, Rabobank warns. 

Moynihan says that spectacular rates in recent years growth have fuelled investment within Oceania and further afield as companies recognise the opportunity. 

“Import volume growth is expected to expand, but the rate of growth will be slower over the medium-term as the dairy market matures and retail price points challenge consumers who are facing lower rates of income growth. 

“At the same time, there is significant investment in capacity in many parts of the world generating intense competition and the risk of oversupply. 

Complicating matters, regulation has been tightened, particularly in the Chinese infant formula category, and is still proving challenging.” 

Looking forward, Moynihan notes companies inside and outside the Asian region will further deepen market relationships and boost cooperation.