Organic Bill a long time in the making
The Organic Products and Production Bill represents a big opportunity for New Zealand, from organic exporters to discerning consumers, says Tiffany Tompkins.
"Central Otago has earned its international reputation for consistently delivering beyond what you'd expect from a region of our size."
In 2009 the association set a target of 20% organic by 2020 and surpassed it by reaching 23%. That momentum has continued, so they partnered with Lincoln University for a comprehensive study on achieved 50% of planted area under organic certification by 2030.
The study revealed challenges, including conversion costs and financial support, but highlighted Central Otago's vibrant peer network, innovative spirit, and growing international market appeal as cornerstones of future success.
By adopting practical, phased strategies and focusing on targeted research, the region is well-positioned to solidify its reputation as a global leader in organic, biodynamic and regenerative viticulture, the report says.
It also underscored Central Otago's role as a trailblazer in sustainable practices, with consumer influence identified as a powerful driver for future growth.
Rosie Menzies, winemaker at organic producer Carrick, says every wine purchase directly impacts a vineyard somewhere.
"We'd love to see consumers and wine professionals embrace land stewardship in their choices and reviews. It's a fresh perspective on wine that could truly make a difference, reshaping how people value the connection between wine and the land."
