Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
They claim to have ‘proof’ about “Fonterra’s role in derailing climate action”.
The ‘big smoking gun’ is a report from Netherlands-based NGO ‘Changing Markets Foundation’.
However, this NGO is hardly impartial or independent.
Its founders are Joakim Bergman, a professional greenie who spent a big chunk of his career in senior roles for Greenpeace, and Paul Gilding, former “global CEO of Greenpeace”.
And its website is awash with juvenile claims that farmer-led protests around the world, similar to Groundswell, are part of “a transnational far-right movement”.
