increase font size
Simon Limmer.
Silver Fern Farms chief executive Simon Limmer is not overly concerned about the threat of plant-based meat substitutes.
Limmer's transition from chief operating officer of Zespri to chief executive of Silver Fern Farms has been seamless.
He notes protein consumption is growing worldwide and NZ is not going to be able to supply the world. NZ doesn’t need to be everything to every consumer, he says.
“The other point is that our market position is quite different: we are looking for that quality high end and naturally produced red meat for the consumer,” he told Rural News. “We are very much in different markets in what we are offering.”
Limmer believes there is scope for massive growth in red meat sales to eastern markets, especially China. The trend in Chinese meat consumption per capita favours NZ. “But ultimately we have to focus on the market and adapt to what consumers are after. If we can match our good product with the right consumers then we can be very successful.”
Silver Fern Farms chief executive Dan Boulton says the meat processor wants to find ways of getting product destined for Middle East markets into those markets as opposed to try and place them elsewhere.
Additional tariffs introduced by the Chinese Government last month on beef imports should favour New Zealand farmers and exporters.
The second event in the Silver Fern Farms ‘Pasture to Plate Roadshow’ landed in Feilding last week, headed by chair and King Country farmer, Anna Nelson, and chief executive Dan Boulton.
Keep up with innovation and e-commerce in China or risk losing market share. That was the message delivered at the China Business Summit in Auckland this month.
New Zealand must continue to educate Chinese consumers about the unique qualities of its red meat products and how they differ from competitors, says Silver Fern Farms chief executive Dan Boulton.
Penske Australia & New Zealand has appointed Stephen Kelly as the general manager of its Penske NZ operations, effective immediately In this role he will oversee all NZ branch operations, including energy solutions, mining, commercial vehicles, defence, marine, and rail, while continuing to be based at Penske’s Christchurch branch.
According to the latest Federated Farmers-Rabobank Farm Remuneration Report, released today, farm worker pay growth has levelled off after a post-Covid period of rapid growth.
The Climate Change Commission has recommended maintaining the current New Zealand Emissions Trading System (NZ ETS) settings but warns of a potential unit shortfall as early as 2028.
The Conservative Party warns that the upcoming free trade agreement between New Zealand and India may prioritise increased labour mobility while offering limited reassurance for New Zealand workers.
Southland District Council says it is actively managing the impacts of the current fuel supply challenges to ensure essential services across the district continue to operate safely and reliably.
A large crowd turned out for the last of the field days of the three finalists in this years Ahuwhenua Trophy to determine the top Maori horticulture entity in Aotearoa New Zealand
