That's how the Beef+Lamb NZ chief executive Sam McIvor is describing the new awards being organised by the industry good organisation. He says the Beef+Lamb New Zealand Awards will celebrate the people, the science, technology and innovation that makes NZ's red meat sector world-leading.
The awards are open to all those in the sheep and beef sector, including dairy beef. The categories include, Emerging Achiever Award, People Development Award, Significant Sector Contribution Award, Rural Champion Award, Science and Research Award, Technology Award, Innovation Farming Award and Market Leader Award.
“It is the first time that the red sector has had an opportunity to showcase its excellence, to the industry and the wider public, through an event such as the Beef+Lamb Awards,” McIvor says. “I really encourage anyone working within the sector to consider either entering or nominating a person or organisation that has, or continues to, make a difference to the productivity, profitability, sustainability or well-being of our sector.”
Farmlands are the platinum sponsor for the new awards.
Entries are now open and close at the end of August with the winners being announced at a Gala Showcase in Napier on 20 October.
