Red meat sector reaffirms commitment to China
The next phase of the Taste Pure Nature campaign has been launched in Shanghai, China.
Online sales via Alliance Group’s online red meat delivery channel puresouthshop.com have grown significantly during the Covid-19 alert level restrictions.
“Online orders have surged and monthly turnover has more than tripled despite the disrupted supply chain and challenges in place during lockdown,” says John Skurr, Alliance’s general manager New Zealand sales.
He says that online sales have grown over the past year, but they accelerated over the latest lockdown.
“Research shows that New Zealanders are increasingly focusing on health and nutrition when it comes to protein, and the healthy attributes of our premium lamb, beef and venison ranges mean we’re well-positioned in this space.”
Skurr says the online store is receiving positive feedback from customers across New Zealand who are enjoying the ease of purchase and fast delivery.
“In addition to the work our national sales team have done to build our brand with distributors and retailers, we have invested in our online presence, and this is clearly playing dividends.
“Through innovative online marketing and targeted direct mail initiatives, we have increased our database considerably over the last 12 months. This has meant we have been able to support customers with targeted offers, including family friendly boxes,” Skurr says.
Managing director of Woolover Ltd, David Brown, has put a lot of effort into verifying what seems intuitive, that keeping newborn stock's core temperature stable pays dividends by helping them realise their full genetic potential.
Within the next 10 years, New Zealand agriculture will need to manage its largest-ever intergenerational transfer of wealth, conservatively valued at $150 billion in farming assets.
Boutique Waikato cheese producer Meyer Cheese is investing in a new $3.5 million facility, designed to boost capacity and enhance the company's sustainability credentials.
OPINION: The Government's decision to rule out changes to Fringe Benefit Tax (FBT) that would cost every farmer thousands of dollars annually, is sensible.
Compensation assistance for farmers impacted by Mycoplama bovis is being wound up.
Selecting the reverse gear quicker than a lovestruck boyfriend who has met the in-laws for the first time, the Coalition Government has confirmed that the proposal to amend Fringe Benefit Tax (FBT) charged against farm utes has been canned.