Rising up to challenges
Dr Danny Donaghy is professor of dairy systems at Massey University and a specialist in pasture agronomy and physiology.
“Online orders have surged and monthly turnover has more than tripled despite the disrupted supply chain and challenges in place during lockdown,” says John Skurr, Alliance’s general manager New Zealand sales.
He says that online sales have grown over the past year, but they accelerated over the latest lockdown.
“Research shows that New Zealanders are increasingly focusing on health and nutrition when it comes to protein, and the healthy attributes of our premium lamb, beef and venison ranges mean we’re well-positioned in this space.”
Skurr says the online store is receiving positive feedback from customers across New Zealand who are enjoying the ease of purchase and fast delivery.
“In addition to the work our national sales team have done to build our brand with distributors and retailers, we have invested in our online presence, and this is clearly playing dividends.
“Through innovative online marketing and targeted direct mail initiatives, we have increased our database considerably over the last 12 months. This has meant we have been able to support customers with targeted offers, including family friendly boxes,” Skurr says.
