Bostock looks to future with rebrand

The Bostock Group’s three main brands JB Organics, JM Bostock Ltd and D M Palmer will all now become part of Bostock New Zealand.

Company owner and founder, John Bostock says the grower has experienced significant expansion and he is delighted to announce a new brand to simplify the company’s identities.

“We had three different brands which all share identical ownership and cross over in many ways so we thought it was time to simplify our brand to reflect the positive growth of the company and strengthen our businesses positioning within the industry.”

The Bostock group of companies has been growing produce in New Zealand for export for more than 30 years.

JB Organics is New Zealand’s largest organic apple grower, exporting close to 90% of the country’s organic apple crop. In addition, JM Bostock Ltd grows, packs and markets high quality squash, onions and grain and partly owns Bostock Organic Free Range Chicken. 

In 2003, the group purchased 100% of D M Palmer, a major exporter of primary products.  The result has been a vertically integrated farmer owned growing and export business, with economies of scale and a key focus on sustainable agriculture.

The change of name heralds new opportunities for the company, but Bostock says their core values will not change.

“Growing healthy, superior tasting produce is the priority for Bostock New Zealand, which has a proud history of sustainable production. We believe in educating the wider population about the benefits of eating well and we have opened an organic café to feed our staff and local visitors. We are all about, clean and pure, working together as a community to protect our land for future generations,” says Bostock.

The rebrand comes at a pivotal time for the company, which has just come out of a bumper-growing season.

“This year we have exported record volumes of organic apples and onions.  Our production base has grown, with the addition of more organic orchards and more arable cropping land.  We are exporting to more customers in more countries than ever before throughout the world,” says Bostock.

“The refresh is an opportunity to simplify the business and operate under one name.”

Bostock says it will be business as usual both internally for the company’s employees and externally for growers, customers and suppliers.

“There will be no change to our operations, products or the way we conduct business. The only change is that from now on, all our growers, suppliers and customers will deal with one name.”

Bostock says the rebrand will take approximately six months and will rollout with a new green logo across the company involving signage, vehicles, clothing, websites, packaging and other areas where the brand has a strong presence.