Yes, Forbes magazine reports that the humble spud could be the next big thing when it comes to alternatives to real milk.
Waitrose says the popularity of soy, almond, oat, and pea milk has increased in recent years and now it's the turn of potato milk.
Low in sugar and saturated far, it is - apparently - set to dominate coffee shop menus in the coming months.
The British supermarket chain is so confident in its prediction, it will be selling the only commercially available brand of potato milk on the market - a Swedish brand called DUG, owned by start-up Veg of Lund - from this month.
