Market researchers in Australia watch New Zealand advertising and products to see where the Australian industry needs to go in four or five years, says an expert in fast moving consumer goods (FMCG).
Queensland firm Naturo says it has patented technology which more than doubles the shelf life of pasteurised milk, making it safe to drink for up to 60 days without “cooking it”.
Although exact details of how the milk was treated were being kept under wraps, the company confirmed that it didn’t involve heat. It kills bacteria without destroying vitamins and enzymes.
The extended shelf life could be a game-changer for Fonterra. The co-op could send milk by ship to Japan, China, Malaysia, Singapore and Indonesia more cheaply than moving it by plane.