There is massive demand for New Zealand beef and lamb in the United States as that country struggles to cope with COVID-19.
Carly, a life-size mechanical cow, is voiced by actor and longtime animal rights activist Alicia Silverstone, who most recently starred in American Woman.
Silverstone narrates Carly’s trauma as a dairy farm cow, seeing calves taken away from their mothers when they’re just 1 or 2 days old. PETA says this also helps children understand that cows have a lot in common with humans, e.g. feelings of love, loss, and loneliness. This campaign is a response to the dairy industry’s promotion of milk in US schools.