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Carrfields newly appointed regional manager for Otago and Southland, Tristan Leov (left) and Grant Price, Agricentre.
Two of the South Island’s agricultural machinery dealers are undertaking strategic changes designed to deliver even greater specialist support to farmers.
Ashburton-headquartered Carrfields has acquired Agricentre South’s Kubota agriculture and construction dealerships in Invercargill, Gore, and Cromwell, along with the retail distribution of Krone products in Otago.
With the approval of Kubota and Krone, Carrfields will commence operations from the existing Kubota premises in Invercargill, consolidate its Gore operations in early 2026 and integrate Agricentre’s Kubota Cromwell site into a newly purchased Carrfields site in Alexandra during November.
The transition will take immediate effect for all Kubota and Krone products, with Kubota tractors transitioning on 5 January 2026. This follows Carrfields’ earlier appointment as the Krone retail dealer in Southland in October, succeeding Southland Farm Machinery.
Marking an important milestone for both businesses, Agricentre South will concentrate on large-scale agricultural machinery, representing Case IH, New Holland, Kuhn, and Yamaha. Meanwhile, Carrfields’ will strengthen the distribution of its premium brands, including Horsch, Krone, Manitou, MacDon, Novag and Grange. The move complements Carrfields’ established Seed, Livestock, and Financial Services divisions, which operate from its regional bases in Invercargill, Gore, and Alexandra.
The re-organisation will be led by Tristan Leov, the newly appointed regional manager for Otago and Southland.
“This is an exciting period of rapid growth for Carrfields in the Southland and Central Otago regions,” Carrfields Group managing director Craig Carr says. “Our investment reflects our confidence in the future of these regions and our commitment to providing customers with an even broader range of premium products and tailored solutions.”
Kubota NZ marketing and business development manager Ian Massicks says the company is pleased to have Carrfields expand their network in the Southland and Central Otago regions.
“There are many synergies between our businesses, and Carrfields’ focus on customer care and service excellence makes them an ideal partner as we continue to grow our presence with premiumquality products.”
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