fbpx
Print this page
Wednesday, 10 November 2021 12:55

New branding for Olam

Written by  Staff Reporters
Olam Food Ingredients has unveiled its new brand. Olam Food Ingredients has unveiled its new brand.

The company behind a new milk plant in South Waikato has unveiled its new brand.

Olam Food Ingredients (OFI) says its new identity taps into themes and colours which reflect its ability to drive innovation in all areas of its business.

The company is an offshoot of Singapore-based conglomerate Olam Foods. It has started work on a new milk plant in Tokoroa.

OFI chief executive Ananthraman Shekhar says the new brand reflects the supply chain heritage of Olam but equally signals its exciting aspirations for the future.

"We are innovating across all areas of our business, right from plant to palate."

The first stage of the greenfield project on an 11ha site in Tokoroa involves construction of a spray dryer facility. Additional facilities will be added over time.

The new plant will initially make wholemilk powders, with a focus on high-spec, customised powders for its global customers.

More like this

Happy with ofi milk supply deal

Farmers who have switched their milk supply to the country's newest processor say they are happy with the deal they have been offered.

Olam beats Fonterra

OPINION: Waikato's newest milk processor, Olam has poached one of Fonterra’s biggest milk suppliers in the region.

Behind schedule

OPINION: Milking It understands the new Olam milk plant in Tokoroa is running slightly behind schedule.

Featured

National

Green but not much grass!

Dairy farmers in the lower North Island are working on protecting next season, according to Federated Farmers dairy chair Richard…

Council lifeline for A&P Show

Christchurch City Council and the Canterbury Agricultural and Pastoral Association (CAPA) have signed an agreement which will open more of…

Struggling? Give us a call

ASB head of rural banking Aidan Gent is encouraging farmers to speak to their banks when they are struggling.

Machinery & Products

Tractor, harvester IT comes of age

Over the last halfdecade, digital technology has appeared to be the “must-have” for tractor and machinery companies, who believe that…