Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
The pilot will mean farmers can choose to lock in a milk price announced at the beginning of a season for up to 75% of their milk supply. The pilot will involve about 200 farmers throughout the country, at different stages of their farm operations and with varying herd sizes.
Fonterra's managing director of group optimisation and supply chain, Ian Palliser says the past few years have confirmed that volatility in commodity prices is here to stay.
"We recognise that every farming business is different. And while most farmers can live with the market volatility, there are times when some farmers would prefer more certainty as it would help them manage their own farming businesses," Palliser says.
"Certainty can be particularly important for farmers at times when they are considering investing in new equipment, expanding or undertaking a new conversion. It's a bit like having a fixed interest rate on your mortgage versus a floating rate. It enables you to know exactly where you stand with a percentage of your production and this can help with future planning.
"As well as providing farmers with the certainty they are looking for, GMP also has benefits for the co-op. That's because we know what a certain proportion of our milk will cost us for the season and this in turn provides us with another selling tool when talking to our customers, some of whom are also looking for price certainty.
"We have been talking to farmers and the Shareholders' Council about the GMP concept and we're now inviting farmers to take part in the pilot scheme that will run over the next season."
The coop will run the pilot for the 2013/2014 season with interested farmers who will have a proportion of their production set at the opening milk price which will be announced in May.
Like converting from a fixed to floating interest rate on a mortgage, there will be a break fee for any farmer who decides to revert back to the normal milk price system during the season.
"We will monitor the pilot over the next season and provide feedback to all shareholders on the benefits and the risks and this way farmers can see if it is something that might suit them in the future."
