Plummeting sales forces C-Dax to cease trading
Farmer-owned co-operative Ravensdown is winding down the operations of its agritech subsidiary C-Dax following a long decline in sales.
Owners of Overseer are setting up a new company to manage, develop and license the software.
As part of the transition, funding for Overseer will increase substantially to at least $2.25 million per year over the transition phase.
Ravensdown has already invested millions of dollars in the world-leading software over the years, through Fertiliser Association of New Zealand (FANZ).
“All certified nutrient management advisors at Ravensdown are given advanced training in using Overseer among other technologies,” says Ravensdown’s chief executive Greg Campbell who is also on the board of FANZ.
“The team here are key users of this vital decision support tool and our shareholders have benefitted from us supporting it with funding and scientific input over the years,” says Campbell.
“But it’s fair to say that there are several ways that the tool can be improved and setting up a business that is solely focused on quality and funding is an important step forward.”
The new business will be tasked with:
Improving customer service (including improving the helpdesk)
Setting up a formal quality assurance programme
Fast-tracking critical maintenance and testing work
