Make It Up!
PM Chris Luxon can't seem to buy a trick when it comes to the polls, particularly for his own approval rating as preferred Prime Minister.
He says producing quality grass-fed food is a point of differentiation for NZ producers out there in the world.
Luxon was commenting on a research report commissioned by B+LNZ and the Meat Industry Association, which shows that the sector generates $48.7 billion in spending across the economy each year and supports one in every 20 jobs.
The BERL report also states that the red meat sector generates $12.8 billion in export earnings annually, which flows through the economy and has a powerful multiplier effect that sees $133 million a day being spent across New Zealand
Pasture-Fed Production Creates a Competitive Advantage
Luxon points out that exports are up $17 billion.
"If you look at it, dairy's been doing exceptionally well, selling high-value added product out into the world.
"It's been really exciting to see the red meat sector come through so strongly."
He says farmers in North America "have run their herds down over a number of years".
"It's very difficult for them to build that up to meet the demand that exists there, and that's where New Zealand product comes.
"Our exporters have done a great job in primary industries. They've done an excellent job as a sector, getting out and about and talking about the pasture-fed system."
Economic Benefits Extend Well Beyond the Farm Gate
B+LNZ chair Kate Acland says more than half of that contribution happens beyond farm-gates and processing plants, flowing through supply chains, local services and household spending, particularly in rural and regional New Zealand.
“On average, our farmers and processors spend $64 million a day in communities and industries across New Zealand. That spending supports thousands of businesses and the jobs they provide and helps underpin the tax revenue and economic stability that benefits the whole country,” she says.
Acland says this is something farmers and red meat exporters can be very proud of.
Industry Supports Thousands of Jobs
MIA Independent Chair Nathan Guy says the research found every $1 million of direct expenditure in the red meat sector supports around five jobs across the wider economy in 2025.
Guy says the red meat sector is determined to grow its contribution to New Zealand even further despite the high degree of uncertainty it faces over geopolitical risks like the conflict in the Middle East.
He says there is strong demand for the natural high-quality protein our sector produces.
“New Zealand farmers and exporters are experts at delivering what our global customers want,” Guy says.
