fbpx
Print this page
Tuesday, 19 May 2020 09:35

Labelling delay leaves bad taste

Written by  David Anderson
General manager of Harrington’s Smallgoods, Angus Black. General manager of Harrington’s Smallgoods, Angus Black.

A 12-month delay in implementing new country-of-origin labelling laws will likely hurt New Zealand farmers and pork producers.

Producers are already struggling against imported pork and recent lockdown restrictions.

General manager of Harrington’s Smallgoods, Angus Black, claims this decision is counterintuitive to the current reality NZ pork farmers and producers are facing, at a time when they need local support the most. 

New laws were passed in late 2018 around the origin of food products, including cured pork like bacon and ham.  However, due to the disruption caused by COVID-19, the Ministry of Business, Innovation and Employment (MBIE) has announced a 12-month delay in recommending the regulations. 

“MBIE has cited disruption in the food sector due to COVID-19 as a reason for the delay. However, the need for consumers to be able to identify and buy local has never been so urgent,” Black says. 

“Our farmers are struggling. Before the Level 4 lockdown, around 40% of all NZ born-and-raised pork went to restaurants, bars, cafes and independent butchers. With reduced capacity and demand in the foodservice sector, as well as butchers not being permitted to open to customers, our farmers are under intense pressure to get pork to consumers,” Black says.

Local pig producers have been encouraging people to only to buy NZ-raised and farmed pork. But Black says current labelling is confusing and makes it hard for consumers to identify where their bacon or ham comes from. 

“Now we face a lengthy wait to gain the clarity we have been promised and deserve,” he says. 

“I’m urging the Government to listen to the sector and deliver what it is asking for – not wait another 12 months.” 

Black says the new labelling regulations are now not due until June 2021 and will only come into force in December 2021 – more than 18 months from now.

He says Harrington’s Smallgoods has submitted and provided feedback on the Consumer’s Right to Know (Country of Origin of Food) Act at each stage, and is currently asking the Government to also include sausages within the regulations and more clearly prescribe the rules around the size and placement of the country of origin labels.

The NZ Pork Board estimates the NZ Pork industry is worth $750 million each year to New Zealand.

More like this

Every exhibitor with something valuable to offer for farmers

OPINION: Welcome to the second annual NZ Dairy Expo at Matamata – an event created to bring together the best of the New Zealand dairy industry in a focused, grassroots environment where dairy farmers and rural professionals can meet, talk, compare products, and make smart decisions for their farms.

Pork imports furore

Pork farmers says a significant influx of imported pork is causing them concern.

Red meat sector battles on

It's a bloody tough year for sheep farmers, but the worst may be over, and the future looks optimistic.

Featured

Gongs for best field days site

Among the regular exhibitors at last month’s South Island Agricultural Field Days, the one that arguably takes the most intensive preparation every time is the PGG Wrightson Seeds site.

Feed help supplements Canterbury farmers meet protein goals

Two high producing Canterbury dairy farmers are moving to blended stockfeed supplements fed in-shed for a number of reasons, not the least of which is to boost protein levels, which they can’t achieve through pasture under the region’s nitrogen limit of 190kg/ha.

National

Machinery & Products

Buhler name to go

Shareholders at a special meeting have approved a proposed deal that will see Buhler Industries, the publicly traded Versatile and…

Grabbing bales made quick and easy

Front end loader and implement specialist Quicke has introduced the new Unigrip L+ and XL+ next-generation bale grabs, designed for…