Farmlands launches casual clothing range
Rural trader Farmlands has launched an exclusive new casual clothing range across its 42 stores nationwide and online.
Head of Massey University’s Institute of Agriculture and Environment, Professor Peter Kemp, says at long last he is starting to see a change in attitudes about channelling bright young people towards a career in the wider primary sector.
Kemp says the days when careers advisors told less able students to make a career in agriculture are gradually disappearing.
“The key messages the industry and Massey have been getting out is that doing agriculture doesn’t mean you can only go farming – although some students do,” he told Rural News. “But there’re banking, marketing, advisory, engineering and food jobs, to name a few. This industry is really diversified.”
Kemp says for the last six years, the numbers of students studying some type of agriculture degree has been the highest for 30 years. Young people are starting to realise there are good job prospects in the sector and that it’s a place for talented people.
Many students studying agriculture-related degrees come from urban areas. “The demands of the primary sector means the pool of students coming from rural areas will not be sufficient for its needs. To get the numbers they have to come from the cities and provincial towns. Some students… come from central Auckland, but of course most still come from farms.”
Many others come from a background that’s given them a taste of the rural experience such as lifestyle blocks or they’ve had a classic holiday with, say, an uncle or aunt who owns a farm.
The agriculture-based degree courses at Massey have changed and kept pace with the changing demands of the primary sector, Kemp says. Degrees today have more science and new science.
“One challenge we have noticed in recent years is keeping students up to speed with some of the software that’s needed – not just spreadsheets, but Overseer and all the nutrient management stuff.
“Human resource management is also becoming important. Years ago in the classic ag degree you would have been learning dairying, pasture, soils and farm management. No-one taught human resource management, or foreign exchange, or understanding environmental issues… but they’re now a part of the overall degree.”
Kemp says the dairy industry is seeing more rapid change than in the past. The papers students take now have a strong emphasis on environmental issues.
“It’s our responsibility to make sure students are learning that,” he explains. “There are anti-farming types who regard farming as nothing but bad for the environment. But if you are on the inside, you are well aware that the farming industry is investing millions in trying to overcome some of these environmental problems.”
