Tatua trick

The small Morrinsville milk processor has again whipped other processors, including Fonterra in the payout stakes.

The co-operative’s 101 supplying farms received $3/kgMS more than what Fonterra and Synlait paid farmers for last season’s milk.

Fonterra supporters will point out that Tatua collects milk from farms located nearby its factory, unlike the major co-op, which is obliged to pick milk from the top of the North Island to the bottom of South Island.

Tatua will says it’s all about add maximum value to NZ milk. That’s also what Fonterra’s new strategy is. When they will be able to deliver such payouts to their 9500 supplying farms remains to be seen.