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DairyNZ has laid a complaint over a Greenpeace advertisement that says industrial dairy farming and massive irrigation schemes are polluting waterways.
DNZ says the 60-second ad, which has run on television and social media for a month, is factually incorrect and misleading.
The Advertising Standards Authority says it has received the complaint and will assess it.
A Greenpeace spokesperson says she is interested to know what DairyNZ thinks is incorrect.
The days of rising on-farm inflation and subdued farmgate prices are coming to an end for farmers, helping lift confidence.
Good effluent management on a dairy farm combines a well-designed system with proper processes to ensure the right amount of effluent gets applied to pasture at the right time.
Six livestock industry groups have signed a new agreement with the Government on how to prepare for, and respond to, a possible outbreak of Foot and Mouth Disease.
A report released this morning at the National Fieldays, Mystery Creek shows dairy farmer confidence growing, but challenges remain.
OPINION: Last week, Greenpeace lit up Fonterra's Auckland headquarters with 'messages from the common people' - that the sector is polluting the environment.
Showcasing the huge range of new technologies and science that is now available was one of the highlights at last week's National Fieldays.
Coby Warmington, 29, a farm manager at Waima Topu Beef near Hokianga was named at the winner of the 2025 Ahuwhenua Young Maori Farmer Award for sheep and beef.
Northlanders scooped the pool at this year's prestigious Ahuwhenua Trophy Awards - winning both the main competition and the young Maori farmer award.
Red meat farmers are urging the Government to act on the growing number of whole sheep and beef farm sales for conversion to forestry, particularly carbon farming.
The days of rising on-farm inflation and subdued farmgate prices are coming to an end for farmers, helping lift confidence.
A blockbuster year and an exciting performance: that's how Ministry for Primary Industries (MPI) Director General, Ray Smith is describing the massive upsurge in the fortunes of the primary sector exports for the year ended June 2025.
