Levies return 26c/kgMS per year in value, DairyNZ reports
Milksolids levies paid by dairy farmers over the past six years have generated nearly $3 billion in value, according to an independent review.
DNZ says the 60-second ad, which has run on television and social media for a month, is factually incorrect and misleading.
The Advertising Standards Authority says it has received the complaint and will assess it.
A Greenpeace spokesperson says she is interested to know what DairyNZ thinks is incorrect.
