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DairyNZ has laid a complaint over a Greenpeace advertisement that says industrial dairy farming and massive irrigation schemes are polluting waterways.
DNZ says the 60-second ad, which has run on television and social media for a month, is factually incorrect and misleading.
The Advertising Standards Authority says it has received the complaint and will assess it.
A Greenpeace spokesperson says she is interested to know what DairyNZ thinks is incorrect.
DairyNZ's team is looking forward to catching up with Southland and Otago dairy farmers at the Southern Field Days in Waimumu near Gore next month.
Animal welfare is of paramount importance to New Zealand's dairy industry, with consumers increasingly interested in how food is produced, not just the quality of the final product.
OPINION: We do dairy very well here in New Zealand and our products are revered internationally. With our products exported to 130 countries, on any given day an estimated 90 million people could be consuming our dairy.
Bill and Michelle Burgess had an eye-opening realisation when they produced the same with fewer cows.
It was love that first led Leah Prankerd to dairying. Decades later, it's her passion for the industry keeping her there, supporting, and inspiring farmers across the region.
Norwood has announced the opening of a new Tasman dealership at Richmond near Nelson next month.
Buying or building a rural or semi-rural property? Make sure you know where the wastewater goes, says Environment Canterbury.
With collars on more than seven million cows worldwide, Nedap says its standalone launch into New Zealand represents world-leading, reliable and proven smart technology solutions for dairy farmers.
The Meat Industry Association (MIA) is once again looking for game-changing ideas for New Zealand's red meat processing and exporting sector.
Environment Southland is inviting feedback on two bylaws that play a critical role in safeguarding the region's waterways and ensuring the safety of the local community.
While the North Island is inundated with rain, Southland is facing receding water levels as warm weather and lack of rainfall continues.
