It was a US campaign to encourage the use of dairy products. Featuring celebs with ‘milk moustaches’, it was wildly successful.
Now, plant-based ‘milk’ brand Silk has joined forces with Beckham’s son Brooklyn Peltz Beckham for a copycat campaign.
Brooklyn, along with other stars including John Travolta’s daughter Ella Bleu, are the newest faces of Silk Nextmilk.
Pictures of the celebs sporting plant-based milk moustaches will be shared across social media and on US billboards in New York, Los Angeles and Las Vegas.
Silk says its campaign aims to inspire the next generation of “milk drinkers and plant-based enthusiasts”.
