But he’s only half-right. Australian retailer Woolworths owns the Countdown chain of supermarkets in NZ. Countdown is locked in fierce competition with the NZ-owned Pak n Save chain. The other Australian player, Coles, doesn’t operate here. And there’s nothing preventing Countdown offering milk at $1/L as does its parent company. Joyce acknowledges cheap milk has hurt dairy farmers for years, a problem now made more harmful by depressed export prices.